Writing

On Experience

Thoughts on building products that earn trust.

16 July 20267 min read

14The Cascading Experiences Model, in Full

Most products fail because ambiguity scales faster than understanding. The Cascading Experiences Model is a framework for reducing that ambiguity while maintaining coherence across complex systems.

10 July 20264 min read

13The Five Experience Levels — How Platforms Scale Without Fragmenting

A platform is not one experience. It is a collection of interconnected experiences, each owned by a different stakeholder, each making different decisions, each responsible for different outcomes.

3 July 20264 min read

12Moments, Experiences, Moments — Why Backwards Design Works

Start from the moment of value. Let the platform architecture follow. Everything else is scaffolding.

25 June 20262 min read

11Why Experiences Fail at Scale

The metrics work until they don't. Experience-first systems decay when ownership becomes ambiguous.

18 June 20265 min read

10How Do You Know Experience First Is Working?

Experience resists metrics — but the signals still show up. The directional evidence we saw after going experience-first, and the trap that makes it look expensive.

11 June 20266 min read

09The Product Discovery Maturity Model

Discovery isn't one step — it's four stages of escalating proof. A maturity model that refines experience-first discovery and zooms into the Discovery phase of the Application Maturity Model.

5 June 20265 min read

08What Experience-Last Looks Like

Three platform anti-patterns that erode trust — and the values and principles they violate.

28 May 20265 min read

07From Discovery to Delivery: Where Experience-First Meets Systems-First

An experience-first product is only as good as the system underneath it. A look at where discovery hands off to delivery — and the systems-first thinking that catches it.

25 May 20268 min read

06Product Discovery in the Experience-First Model

A practical framework for discovery that treats AI as a thinking partner, not a decision-maker — and keeps accountability where it belongs.

22 May 20266 min read

05Building This Site in Four Hours: v0 as an Experience‑First Tool

How building experiencefirst.design with v0 validated every principle in the manifesto — and why that matters for personal brand sites.

21 May 20264 min read

04The Death of the 'Code Is Too Expensive' Excuse

How GenAI flips the economics of product discovery, making an experience‑first approach the fastest way to build.

14 May 20263 min read

03What the Experience‑First Principles Actually Demand

Twelve principles that support the core values and actually force you to design experiences

6 May 20263 min read

02The Four Values of Experience‑First Design

Four values that keep complex systems trustworthy when people and decisions matter.

2 May 20262 min read

01Why Experience Must Come First (Especially in AI‑Driven Products)

Why experience is the product — and why AI makes getting it right non‑negotiable...